Currently leading event strategy at Cotiviti

30+ Years of Unforgettable Experiences

DianaTynes

Senior Event Marketing Strategist

Creating lasting connections through the power of human experience

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Diana Tynes in a professional setting

About

The Art of Connection

Strategic Senior Event Marketing Professional with a proven track record of designing and executing high-impact corporate events for technology and enterprise clients. Expert in transforming complex marketing objectives into compelling event experiences that drive brand engagement and generate measurable business results.

From intimate executive dinners to conferences exceeding 10,000 attendees, Diana has spent three decades mastering the craft of bringing brands and people together in ways that resonate long after the event ends.

Specialties: Strategic Event Planning • Vendor Management • Stakeholder Engagement • Budget Management

Organizations: Vegetarians of Washington (Mar 2013 – Present) • Encompass — Volunteer Event Manager (Feb 2010 – Present)

When she's not orchestrating conferences for thousands, you'll find her finding balance on a mountain trail in Virginia's Blue Ridge.
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Years Experience
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Events Per Year
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Thousands of Attendees
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LinkedIn Connections

Career

A Legacy of Excellence

Three decades navigating the intersection of brand strategy and human experience, from global technology summits to high-impact healthcare conferences.

2025 — Present
Cotiviti
Senior Corporate Event Manager
  • Continued role following Cotiviti's acquisition of Edifecs in April 2025
  • Managing expanded portfolio of healthcare analytics events and conferences
  • Key events: RISE, ACDIS, CCC, WEDI, NAACOS conferences
2018 — 2025
Edifecs
Senior Corporate Event Manager
  • Strategically managed multiple trade shows and customer events in healthcare technology
  • End-to-end event logistics, budgeting, marketing, and performance tracking
  • Post-event reporting and analysis demonstrating ROI and lead generation
  • Acquired by Cotiviti in April 2025
2010 — 2017
Microsoft
Global Event Manager
  • Led strategy for worldwide partner conferences and technology events
  • Managed executive speaking engagements and high-profile technology summits
  • Pioneered creative approaches to elevate customer experience at scale
2006 — 2009
Microsoft
Marketing Program Manager
  • US and worldwide Communications Sector events: NAB, IBC, ITU, MWC
  • Developed marketing plans, event themes, and promotional materials
  • Cross-functional coordination across global teams and time zones
1996 - 2005
Ericsson / Sony Ericsson
Event Marketing Professional
  • Nearly a decade orchestrating large-scale events for one of the world's leading telecommunications companies
  • Continued through the Ericsson-Sony acquisition, managing global brand events during a major corporate transition
  • Built foundational expertise in international event logistics, vendor management, and brand activation
  • A.A.S. in Business Administration with Marketing focus, Durham Technical Community College

Expertise

What Sets Diana Apart

A rare combination of strategic vision and meticulous execution, refined over three decades of creating experiences that move markets.

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Years of Mastery
Three decades of strategic event planning across technology, healthcare, and communications sectors
11+
Events Per Year
Simultaneous management of complex, multi-stakeholder trade shows and customer conferences
ROI
Driven Results
Post-event reporting and analysis demonstrating measurable business impact and lead generation
Global
Team Leadership
Cross-functional coordination across global teams, vendors, and executive stakeholders
Strategic Planning Trade Show Management Budget Optimization Stakeholder Engagement Vendor Management Lead Generation ROI Measurement Executive Events
Diana Tynes in a balance pose on Blue Ridge mountaintop

Philosophy

Finding the Perfect Balance

The best events aren't just planned. They're felt. It takes a rare equilibrium of strategic precision and creative intuition to craft experiences that truly resonate.

Diana brings that same sense of balance to everything she does, whether she's aligning stakeholders across a global organization or finding stillness on a Blue Ridge summit at sunrise.

Finding the perfect balance between brand and audience is both an art and a discipline. Every touchpoint matters.

Recommendations

Kind Words from Colleagues

“

Diana is a detailed-oriented and energetic marketing person. She is intelligent, responsible and pro-active. A great team player to have on any marketing team.

Andy Chu
Product & Technology Executive | AI & Digital Transformation
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My experience working with Diana Tynes was such a pleasure. The passion she embodies for her work is very apparent in quality events she is able to pull off, overcoming all challenges along the way through sheer focused determination and diplomacy. Diana is always willing to share her knowledge and is truly a team player. She would be a great asset to any organization.

Andrea Knott
Program Manager | Client Lead | Operational Excellence
“

I recommend Diane without reservations. I worked with her in the Communications Sector at Microsoft where she managed our presence at events around the world. Any show that Diane was managing was sure to be well organized; she was known throughout our group and the company for planning thoroughly, identifying issues early, working to resolution, and delivering a consistently superior product. Working with Diane comes with a bonus too; she is truly a pleasure to be around.

Michael Finn
B2B Tech Marketing Leader | Demand + Product + Strategy
“

I had the pleasure of working with Diana for a few years at Microsoft. One of the disciplines I was responsible for was global events for my division and Diana managed events in a sister division. I had the opportunity to see her in action on many occasions and was always impressed. I also only heard positive feedback on Diana from the folks on my team who worked closely with her.

Ed Graczyk
Experienced VP Corporate Marketing | Communications, Brand & Marketing
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Diana does outstanding work in putting together the myriad of work that produces large scale business events around the world. Just an outstanding professional and person. I highly recommend Diana and think the world of her.

Robin Laylin
Industry Strategist

Get in Touch

Let's Create Something Memorable

If you're an industry peer, vendor partner, or speaker and want to connect, I'd love to hear from you — I'm always glad to cross paths with good people doing great events.